Cracker Barrel and the Erasure of American Tradition
The Soulless Redesign of Cracker Barrel Mirrors the Redesign of America
Cracker Barrel’s CEO, Julie Felss Masino, recently appeared on Good Morning America to announce the company’s “stunning and brave” rebrand and store remodel.
The “cracker,” the barrel, the “old country store” slogan, and the classic typography that gave the chain its traditional Americana charm have all been erased.
In their place is a generic, meaningle…